Multi-Location Brand — Reporting & Insights
Automated monthly performance reporting across 12 locations — pulling data from 6 platforms, generating executive summaries, and distributing to stakeholders. What took a team 3 days now runs overnight with zero manual input.
Role
AI Systems Architect
Timeline
6 Weeks
Client
Multi-Location Brand
The Problem
A brand operating 12 locations needed monthly performance reports for each site — pulling data from Google Analytics, social media platforms, POS systems, review sites, and email marketing tools. A marketing coordinator spent 3 full days each month manually logging into 6 different platforms, exporting CSVs, building slides, and emailing reports to location managers and executives. The reports were always late, often had copy-paste errors, and nobody trusted the numbers.
The Solution
Built an automated reporting pipeline that connects to all 6 data sources via APIs and custom integrations, normalizes the data into a unified schema, generates location-specific and executive-level reports with AI-written narrative summaries, and distributes them via email on a set schedule. The entire process runs autonomously on the first of each month — no human touches it.
Key Features
- •Multi-Platform Data Ingestion: Automated connections to Google Analytics, Meta Business Suite, Yelp, Google Business Profile, Mailchimp, and Square POS — pulling metrics on a scheduled cadence.
- •AI-Generated Narrative Summaries: Each report includes plain-English executive summaries highlighting trends, anomalies, and recommended actions — not just charts and numbers.
- •Location-Level Customization: Every location gets a report tailored to their specific KPIs, benchmarks, and historical performance — with comparisons to network averages.
- •Automated Distribution: Reports are formatted, branded, and emailed to the right stakeholders on schedule — location managers get their location, executives get the roll-up.
"I used to dread the first week of every month. Now the reports just show up — accurate, on time, and better written than anything we produced manually. Our location managers actually read them now."