Hospitality Agency — Full Operations Automation
Replaced 3 full-time coordinator roles with an agentic system that handles influencer vetting, property matching, contract workflows, and deliverable tracking across 30+ hotel properties — running 24/7 with zero manual intervention.
Role
AI Systems Architect
Timeline
Ongoing
Client
Hospitality Agency
The Problem
A growing hospitality marketing agency was drowning in operational overhead. Three full-time coordinators managed influencer outreach, property matching, contract negotiations, and deliverable tracking across 30+ hotel properties — all through spreadsheets, email threads, and Monday.com boards. Response times lagged, details fell through cracks, and the team couldn't scale without hiring more coordinators.
The Solution
Built an end-to-end agentic AI system that orchestrates the entire influencer-property lifecycle. The system vets influencer profiles via the Instagram API, matches them to properties based on audience fit and past performance, drafts outreach and contract language, tracks deliverables against agreements, and generates weekly status reports — all autonomously, with human oversight only for final approvals.
Key Features
- •Influencer Vetting Pipeline: Automated profile analysis pulling follower demographics, engagement rates, and content quality scores via Meta API and custom MCP servers.
- •Property-Influencer Matching: AI-powered matching engine that considers property tier, target audience, past collaboration history, and seasonal availability.
- •Contract & Communication Automation: Drafts proposals, manages approval workflows, sends follow-ups, and maintains the agency's voice across all touchpoints.
- •Deliverable Tracking: Monitors post schedules, verifies tagging compliance, captures story mentions before expiry, and flags missing deliverables automatically.
"We went from three coordinators managing 30 properties to one person overseeing the AI system across 30+ properties. The system doesn't forget follow-ups, doesn't miss deadlines, and works weekends."